When you purchase items from the Highjohn.com store, you will be asked for additional personal information, such as your address, telephone number and credit card information, in order to complete the purchase. You always have the option not to provide the information we request. If you choose not to provide the information we request, you can still visit most of the Highjohn.com Web site, but you may be unable to access certain options and services.

Cookies A cookie is a data file that certain Web sites write to your computer's hard drive when you visit such sites. A cookie file can contain information, such as a user identification code, that the site uses to track the pages you have visited. Highjohn.com uses cookies to track user traffic patterns throughout the Highjohn.com Web site. We use this data on an anonymous basis and we do not correlate this information with personal data of any user. Business partners of Highjohn.com and vendors providing hosting and other services for Highjohn.com., as well as advertisers who contract directly with a third-party service to serve their advertisements, may set their own cookies which may collect similar anonymous information.

Most Web site browsers automatically accept cookies, but you can usually change your browser settings to display a warning before accepting a cookie, or to refuse all cookies. However, if you choose to disable the receipt of cookies from our Web site, you may not be able to use certain features of the site.
Browser Level Information Highjohn.com Web servers automatically collect information about a site user's IP address, browser type and the URL that you just came from (whether this URL is on the Web site or not) and which URL you next go to (whether this URL is on the Web site or not) by reading this information from the user's browser (information provided by every user's browser). This information is collected in a database and used--in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our Web site. This information is automatically logged by most Web sites.

Use of Information Our primary goal in collecting user information is to enhance your experience on our Web site.

To Target Content To develop content targeted to your interests, we use aggregated user information to determine which areas of our Web site users prefer based upon traffic to those areas. We do not track what individual users read, but instead how well each page or content area performs overall.